Video Production

Video editing timeline of an episode of Somewhere In Niagara.

To compete in today’s world visuals must be engaging and imaginative. We’ve all skipped ads. Our goal at GYST is simple: Make sure potential customers don’t skip yours.

Spot ads, trade show teasers, trailers. Complex corporate boardroom presentations with animation and motion graphics. GYST deliver all these. On time, on point, and on budget. Across three continents, to date. No actual video? No actual problem. Our motion graphics take still graphics or images and turn them quickly into dynamic, compelling visuals. That’s a very, very useful trick when budgets are tight. See Fred below.

GYST is currently providing video production services of high quality training materials and courses for eighteen household name restaurant brands. We also run the web sites that deliver those courses, and the thousands of account logins across those brands.

Here is a short sampler playlist from a 3-day conference at the Hilton PGA National golf course in Palm Beach, Florida. It begins with a behind-the-scenes interview with Carl, who was the official event photographer. Carl came back with 65Gb of video and images, enough to make these and other videos, and photos enough to keep the marketing team going for over a year. Value for money? I think so.

To round out the playlist there are a variety of other items.

We are quite proud of our most recent production, a 4K drone video for a large recycling company – yes, we have added (fully licensed) aerial photography and drone productions to our skills set. This particular video was recut into several versions with different aspect ratios and running times for use on social media and the client web site as well as Youtube.

I went to New York to shoot a 3-day conference in Times Square. That’s a separate story. In between sessions I made this series of documentary style videos of my time in the Big Apple. Enjoy

Our long term personal photography project, Somewhere In Niagara, has seen me exploring the hidden trails and back roads of the Niagara Region. Along the way, I made these videos. Which was fun…

Animatics, animations, and VFX

To round out this list we wanted to include something which speaks to planning and storyboarding, both important elements of commercial video production. This animatic (proof of concept mockup) helped seal the deal on a series of training videos we made on VFX and Adobe After Effects. The graphics were made using vector graphics we created by hand in Illustrator. Yes, as well as video, motion graphics, and VFX, we do that too.

Storyboards are similar items. They use graphics like this to outline rough cuts and are often used to create pre-production videos. We use them to block out shots, determine pacing and timing. Clients use them to refine ideas and scripting before signing off and actually going into production, avoiding a lot of wasted time and money on gear and crew and location permits, as well as helping identify equipment needs.

We included it to show that we plan properly and work with our clients at every stage. So that you, dear client, get exactly what you want. Also, it was a lot of fun to make this tongue in cheek spoof.

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