Gyst has been producing graphic design for marketing and advertising for 20 years. We also create training materials and product documentation for clients on three continents, which often requires concept diagrams and creative solutions to get ideas across.
Working collaboratively to design new materials is a challenge. A scope must be determined. What are the required output formats and sizes? Who is the target audience? What is the message? Not everybody on a team will agree. Not everybody can express their ideas. Not everybody can even agree what ‘blue’ is.
The designer’s job is to listen, get a solid idea of the requirement, then find a way to create something everyone can get behind. That often takes many iterations and, sometimes, a lot of time. Particularly when the scope, audience, and target of the project changes at almost every meeting.
From press releases to online marketing campaigns, print advertising and product manuals. From software interfaces and icon sets to user guides, GYST design services has worked with many household name companies. You may be surprised at the names on our client list.
The best part of the day is when a request comes in for something new, such as a book or album cover with the instruction to ‘just come up with something’. Then we can get funky. We like funky.