The Beautiful Game

The Beautiful Game

Soccer, or to give it it’s correct name, Football… is known around the world as ‘The Beautiful Game’. It’s a game that brings joy and anguish to millions every single weekend.

It’s a game that keeps on giving.

GYST was recently brought in to produce a promotional video for the Port Colborne Soccer Club. With the aim of raising the club profile within the community and social media, driving player registrations, and boosting volunteer involvement. A big ask. Of course, we were happy to accommodate.

A few phone calls led to some initial meetings, and a tentative outline was sketched out with the club’s Technical Director, Matt Gill. I put together a storyboard, from which I derived a shot list and went to work. Crossing items off as they were completed, I soon had everything I wanted: Drone footage, player close-ups, footwork, callout boards, team training. And lots and lots of B-roll. I recreated the club logo and animated it for the intro as an added touch. It’s the little things.

The documentary format Matt and I originally planned was ditched when the promised audio did not materialize. Half expected, I didn’t miss a beat and quickly made some directorial decisions. I had already sourced a fantastic sound track from the Epidemic Sound audio library, which aligned perfectly with the alternate story I wanted to tell: We were going a different way.

In time to the music, we start with a few establishing shots. Building from an empty pitch, we go through hard work, training, perseverance, to… But I won’t spoil it. Watch and enjoy.

Feedback so far has been universally positive. The club directors love it. The players love it. The fans and parents love it. The City loves it. Job done.

About the club

This film highlights some of the joy and community spirit that drives the Port Colborne Soccer Club.

A board of directors coordinate everything. Sponsors (including myself) volunteer their time and money to provide the resources needed to keep the floodlights on (yes, actual floodlights) and the balls rolling.

Volunteer coaches teach kids from 3 to 18 how to work together. Sportsmanship, teamwork, competition, and grace in victory or defeat are just some of the character building traits learned along the way, traits which will last a lifetime. Just like the friendships made.

At community level, Football really is the Beautiful Game. And this is a beautiful club.

To find out more, perhaps get involved, or just give your child something to do with their free time that doesn’t involve an electronic device, check them out at Tell them Carl sent you.

Now enjoy the video.

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