Catching the eye of scrolling viewers requires engaging and imaginative videos. Our goal at GYST is simple: Make sure potential customers stop scrolling when they see yours.
Training videos, infographics, trade show teasers, trailers. Complex corporate boardroom presentations with animation and motion graphics. GYST deliver all these. On time, on point, and on budget. Across three continents, to date. No actual video footage? No actual problem. Motion graphics can take still graphics and turn them quickly into dynamic, compelling visuals. That’s a very, very useful trick when budgets are tight. See Fred below.
GYST is currently providing video training materials and video courses for eighteen household name restaurant brands in Canada. We run the web sites that deliver those courses, and manage the thousands of account logins across those brands.
Below is a behind the scenes short from a 3-day conference at the Hilton PGA National golf course in Palm Beach, Florida. It is an interview with Carl, who was the official event photographer and videographer. Carl came back with enough video and images to keep the client marketing team going for over a year. Value for money? I think so.
Most client work cannot be shared,it is under contract. However, here are a variety of other items that give some idea of our capabilities.
This is a 4K drone video production for a large recycling company – yes, we have added (fully licensed) aerial photography to our skills set. This particular video was recut into several versions with different aspect ratios and running times, for use on social media channels and the client web site as well as Youtube. Multi-purposing.
I went to New York City to shoot a 3-day conference in Times Square. That’s a separate story. In between sessions, I made this series of documentary style videos of my time in the Big Apple.
Our long term personal photography project, Somewhere In Niagara, has seen me exploring the hidden trails and back roads of Niagara Region. Along the way, I make videos like this.
Animatics, animations, and VFX
To round out this list we wanted to include something which speaks to planning and storyboarding, both important elements of commercial video production. This animatic (proof of concept mockup) helped seal the deal on a series of training videos we made on using vector graphics and Adobe After Effects. As I said earlier, you don’t always need video.
Storyboards use graphics like this to nlock out rough cuts and are often used to create pre-production videos. Directors use them to block out shots, determine pacing and timing. Clients use them to refine ideas and scripting before signing off and going into production, avoiding a lot of wasted time and money on gear and crew and location permits. We included it to show that we plan properly and work with our clients at every stage. So that you, dear client, get exactly what you want. Also, it was a lot of fun to make this tongue in cheek spoof. Again, that’s another story.