The use of phone apps and social media to get your message across to prospective customers makes anyone a film producer. But therein lies a problem. Catching the eye of viewers scrolling through page after page of homemade video requires more. Our goal at GYST is simple: Make sure potential customers stop scrolling when they see yours. For that we provide comprehensive video services.
Training videos, infographics, trade show teasers, trailers. Complex corporate boardroom presentations with animation and motion graphics. These cannot be done on a phone. GYST deliver them. On time, on point, and on budget. Across three continents, to date. GYST is currently providing video training materials and video courses for eighteen household name restaurant brands in Canada. We run the web sites that deliver those courses, and manage the thousands of student accounts across those brands. There’s more.
Below is a behind the scenes short from a 3-day conference recorded at the Hilton PGA National golf course in Palm Beach, Florida. It is an interview with Carl, the official event photographer. Carl came back with enough video and images to keep the client marketing team going for over a year including a series of ten intervews over the course of three days. They certainly got their ROI for this event.
Most client work cannot be shared, being under contract. However, here are some other items we can share. This 4K drone video was produced over 2 days on site and a week in post production. This video was recut into several versions for use on social media channels and the client web site, as well as Youtube.
I went to New York City to shoot a 3-day conference. In between sessions, I made this personal series of documentary style videos of my time in the Big Apple.
Our personal passion project, Somewhere In Niagara, has seen me exploring the hidden trails and back roads of Niagara Region to get unique landscape photograpy. Along the way, I make videos like this.
Animatics, animations, and VFX
To round out this list here is an animatic, a proof of concept which speaks to planning and storyboarding, both important elements of commercial video production. This animatic helped seal the deal on a series of training videos we made to a franchise. We used Adobe After Effects to create the handmade feel that the client wanted. As I said earlier, you don’t always need video.
Storyboards use graphics like this to block out rough cuts and are often key to final production. Directors use them for blocking out their shots, to see what does and doesn’t work. They help determine pacing and timing. Scripts can be refined, avoiding a lot of wasted time and money on gear and crew and location permits. Storyboards are immensely valuable in keeping costs down. We included this one to show we plan and work with our clients at every stage. So that you, dear client, get exactly what you want. Also, it was a lot of fun to make this tongue in cheek spoof. That’s another story.