Category Archives: G4F

Gyst 4 Fun, here are some nonsensical and irreverent entries from the stream of consciousness of the being they call Carl.

Run Me Over. I Double Dare You.

A good advert can stop traffic. A really good advert can make traffic too scared to pass. This, I say, is a really good advert.

Designed for my own company, GYST Services, it gets the message across in a highly visual and effective way. It says that small can be powerful, and versatile, and aggressive. It says we got game. And it says we can hold our own against the big boys, and win. Just like GYST, in fact.

Here, it’s Muscle Car vs Cube. Cube wins. Cube always wins.

And it speaks the truth: Never underestimate the stopping power of a well-placed advertisement. Want one? 🙂

dared

WIP v 2.0

My last post showcased a work-in-progress (WIP) for one of the many companies I work with. For each company I routinely have many folders full of collateral to call upon, and for each I always have at least one WIP. Here’s why.

Any creative brief leaves much room for interpretation.  It’s my role to interpret what is asked for, choose a path to that ultimate goal, and then create something wonderful. It’s on me to make the client go “Wow!” And that brings with it both a challenge and an opportunity. This is all part of the joy of design.

The challenge is to visualize exactly what the client means when they say something like “I want something dynamic!”. That broad concept and what it means to me, may not be what it means to the person speaking. Dynamic can mean interactive, or giving the impression of motion. I have, in fact, seen this very sentence yelled out lout, accompanied by a palm slamming onto a table. I even once watched as a CEO did a little Superman impression complete with accompanying “Whoosh!” flying sound. I kid you not.

Those are the clients that don’t really know what they want, and do you know what? They don’t need to know. They just want me to pull something amazing out of my hat. And that’s where the opportunity comes in.

In the absence of specific guidelines, you need to come up with your own starting point. Make your own design decisions. Choose the direction and the meaning of what you create. Many of my clients want me to come up with all the ideas. That’s fine. I actually prefer it.

I usually begin by asking for two colours. Then I ask for two or three words which encapsulates the message they want to send. That could be about the company itself (Dynamic! Forward thinking!), or about the product they want to promote (Reliable! Innovative!). That’s when I start throwing pixels.

Starting with the base colours provided, it’s sketch time. What do those two or three words say to me? How can I make that message into something visually pleasing that will attract the target audience of Joe (or Joan) public? Is it a sales message? Informational? Who is this aimed at and what do they want to see? What will pull them in?

Starting with a blank page I can spend a lot of time putting together concepts which are ultimately thrown away, because for whatever reason they don’t quite work. That time is not wasted however, since it helps to polish the process, and zones in on the final choice of concepts. Now, some have likened this process to a sculptor starting with a square block of marble and throwing away the marble chips as he works, revealing the finished statue. That’s far too pretentious to my way of thinking, so forget that, but on a practical level it is true that throwing away all the good concepts created along the way would be wasteful. Though they may not work for this particular project, they may be perfect for the next. That’s where WIP folders come in.

Q-Dealership
Click to view larger image

The previous post showed one such WIP concept, a car representing a company. Compare that image with the one in this post. Same idea. Different product, different company, different look and feel. But for this company, this concept works.

Many creative artists and designers have also had the unhappy experience of putting their hearts and souls into a project, only to have it dismissed out of hand by the client when they present it. I feel your pain, I’ve been there. I think all of us have.

What I want to say to those on the receiving end is simply this: If you haven’t already, put your cast-off designs into a WIP folder of your own. When you have time, revisit it. You may find another angle, another inflection, another use. If not, you can play with the design, develop it further. Practice. And play.

Play is the oil that keeps the wheels of imagination turning. There I go being pretentious again. But it’s true. Keep on keeping on. Your WIP folders serve as your source of both inspiration and reassurance: When you look back on them you know your work is good.  Use your WIP concepts to reflect on old and new projects, and to get your creative ideas flowing. Often, you will find they serve as a launch pad for new and even better creative ideas.

And that springboard will lift you to new creative heights.

WIP

This discarded concept is an unfinished work-in-progress developed for one of the companies for which I design the advertising art.

Yellow and black are our corporate colours. The concept centres around the recurring phrase “If it was a <this> it would be a <that>, where the thing it would be represents either a feature of the software, or spoke to the quality of the product.

The plan here was to roll out a new concept in this line each week using a new tagline to match the updated art. It was intended to make people to look forward to each new ad, and have them watch keenly for every new distinctive yellow and black advert, keeping their interest and building product awareness.

This type of campaign is a good concept, one that I have used to great success on other campaigns. This one, however, didn’t see the light of day. I may go back to it someday to put the finishing touches to it but right now it’s just gathering electronic dust in the WIP folder of my collateral library. Came across it today again while doing my month end backups and reorganizing.

Rather than just keep it sitting on my hard drive I thought I would share it here and let it see daylight. Fire up the engine and take it out for a spin, so to speak. Hope you like!

If Sigmund Software was a car, it would be a Mustang
Click to view larger image

Time, gentlemen, please!

When I was a boy I spent a lot of time in bars. Specifically, one bar, the Malt Shovel. As a latch key kid I would swing by to meet mom as her shift as a barmaid finished. I would help clear tables, collect ash trays and, occasionally, bat my cow eyes at the stragglers and ask them to bugger off home so I could get out of there.

It is not legal here in Ontario for bars to sell alcohol for take out. In England, back when I was a boy, it was common. Many bars had a separate entrance or window where you could pick up beer without having to actually go in the bar.  It was called ‘out sales’, as in, you take it out.

This was also great for the more enthusiastic drinkers who, having reached the point of being cut off by the bar staff,  would accept banishment gracefully and just take a couple bottles for the walk home, to keep out the cold, doncha know. Very civilized.

Compare that with today. I wonder if that old fashioned style was not a better way. Drunks don’t walk home these days, they drive. That’s not good. Worse, because they can’t get a drink to take out, they stay longer and have those extra drinks at the bar instead. That’s also not good.

So here is my question: Does it make more sense to have out sales, or not? To me, it certainly does. It allows bar staff to move drinkers out without arguments. It makes the roads safer and keeps the patrons happier, since they don’t have to put up with the offensive drunk that just left.

Anyway.  I’m just reminiscing about those long distant days when I stood knee high to a grasshopper and learned far more than I should have from the regulars at the bar. I won’t call them happy days, but do you know what? They were not at all bad.

I love my wife

i love my wife. Even when she takes me shopping for shoes. Shoes at the Outlet stores in Niagara-on-the-Lake. Shoes that she checked out online before we set off. Shoes that, it turns out, they don’t actually have in stock.

Shoes that, the lady at the store says, are only available through the web site. So Nikki can’t try them on for size. And these shoes  can’t be delivered to a Canadian address. That would be too easy. Oh no, these shoes must be ordered online and delivered to a U.S. Address.

Then, she says, we can queue to go over the border to collect them. Paying tolls, gas money and import duty on them. Of course, with a wink, my wife could put them on and wear them on the way back.

And they wonder why this store is empty.

2014: A Year in Review

As 2014 draws to a close I look back over the accomplishments from this year with, I think, a justifiable sense of pride.

42,149 views of my medical technology blog at Sigmund Software. And that is just on Google Plus. That’s over 100 people per day following what I write. Or to put it another way, over 850 readers per article. On a highly targeted subject like behavioral health, that’s reaching a lot of medical professionals. That’s pretty good. Add in the hits from Twitter, Reddit and Facebook, as well as those following the blog on RSS, and I’m one very happy camper.

I also placed a dozen print items on the pages of some national publications, reaching several million more. These ads also went out in e-blasts across the USA, one of which set new records for ‘open’ rates (according to the vendor, and he should know). And these numbers represent just one of the five companies in the Group for which I run the social media and web sites.

We did good. I did good.

Separately from the day job

2014 was also the year I moved into Event photography. In 2014 I shot four weddings, one 50th wedding anniversary, a music concert and several parties, and I already have bookings for next year.

This is a great way to spend evenings and weekends and I love being invited to take part in these special occasions. My main focus as a photographer is to capture emotions, to freeze forever those fleeting moments of pure happiness. My clients to date have without exception told me I do it very well.  The customer is always right, they say. I’m not going to argue the point…

I am increasing my service offerings in Event photography to include online photos, photo books and video. To this end I am pleased to announce the launch of a dedicated web site, where guests and families can now view photos from the event of the day, and even download them or have prints made for the coffee table or the wall. I will be adding to this site over time to include unique artwork for sale. I am going to show my creative side. Watch this space.

As well as providing opportunities to cherry-pick your very own wall-mounted and framed art from your own event, those that did not attend may simply view the photos from the happy day, and feel as though they were a part of it. Great for out-of-country relatives, just send them the link to your personal album!

I am very excited to be able to offer this particular service to my brides and grooms, and hope to expand this even further over time.

Dear reader, I would welcome the opportunity to be a part of your own special event. Take a look at these shots from the portfolio. If you like my style, contact me to discuss your needs. Let’s talk.

I also managed

to keep a couple of dozen commercial web sites running without interruption. The busiest of these, the News in Port Colborne and Wainfleet, is a Niagara peninsula based online community newspaper which I took control of last year. Since then, the numbers have gone through the roof.

Pulling in visitors from the entire Niagara peninsula and the Golden Horseshoe, we are fully accredited members of the Ontario Press Council, and yes, I have a press pass. The site has so far this year reached 403,000 viewers, 33,000 in December alone. I live in a small community of just over 19,000, so I will consider this a huge success.

I only handle the technology behind the site and keep it running, taking care of the practicalities of ad management, updates, backups, security, and bandwidth management. The bandwidth requirement for this site has grown exponentially since January, which saw me having to juggle servers three times during the Summer, and throw ever more resources in, just to keep us online and operational: We have a lot of visitors, growing every day.

Though I write an infrequent column, the lion’s share of content is supplied by Heidi, the founder. She keeps the content flowing and her hard work keeps people coming flooding back. Whether you enjoy her style or not, it is highly effective. The results show it.

Our December bounce rate is 0.76%. That is an amazing number for those that understand it. According to Google, fewer than 6% of sites achieve a bounce rate below 25%, placing us squarely in the top one percentile of web sites. Globally. Fewer than one in a hundred visitors click away without reading further.

Which makes this site a gem of an opportunity for advertising. If you operate a business in the Niagara peninsula, please consider throwing some of your marketing budget in this direction. You will find it a great return on your investment. This is not a sales pitch, but if you do want to consider it, please contact me direct to discuss your options. I can answer all your questions, and get your ad up and running quickly. Again, let’s talk.

That’s enough, I think

I have written about a few of the professional highlights of the year just gone. There have been plenty of others, too many to list in full.

I created a 10’ by 12’ trade show booth, several promotional videos and three rolling attract mode ads. I graduated college. As a member of the National Association of Photoshop Professionals I received an Honorable Mention’ for a piece I submitted, and I contributed to a couple of their seminar/webinars. Not the least of my accomplishments is simply keeping up with the software learning curve, from Photoshop to Illustrator, InDesign, Premiere Pro, After Effects, Dreamweaver, Muse… It’s a very long list and a lot of hard work went into staying on top of the game. But that’s just part of the deal, if you want to play this game. And I do.

In closing this review of 2014, I want to point out one personal highlight: My one year anniversary with Nikki. She and I are looking forward to bigger and better things every year, both personally and professionally. We have Plans with a capital P.

We look forward to riding the roller coaster of 2015, and beyond. We hope to share the ride with those of you reading this.

Get ready to scream. In a good way.

Happy 1st Anniversary

One year ago today I married Nikki Myhill. Nikki, an otherwise intelligent woman, agreed to marry me for love. That worked well, because I am always skint (look it up).

We chose the Butterfly Conservatory in Niagara Falls as our venue. Nikki arrived late, as is the prerogative of brides. A wardrobe malfunction (a broken zip) had her careening around to the dress maker for emergency repairs. She was literally sewn back into her dress. The dress maker gave her an early wedding present for me: A stitch ripper. Once Nikki arrived everything went smoothly. She was given away by son David. Maid of Honour was BFF Jackie and Best Man was my brother Andy. Ring bearer (looking spectacularly unlike a Hobbit) was Anthony, though when it came to it he didn’t want to cooperate and ran in the other direction. All part of the fun.

During the vows my brother, who was standing directly behind me, kept gently blowing down the back of my neck. I ignored him and just kept smiling. Nice try, ‘bro. I had set up the camera to record the wedding video, but was under instruction from Nikki not to touch it during the event or suffer confiscation of aforementioned stitch ripper. I left the camera alone.

After the ceremony there was much shaking of hands and hugging before we all headed off to the Skylon Tower for a buffet meal, where Nikki and I shared our first dance. We even managed to score some free birthday cake for sister-in-law Jean, for indeed it was her birthday. Note, September is a hard month for us to arrange events, because it is so full of birthdays and other anniversaries. Mom on the 6th, daughter Vicky on the 7th. Various deaths, and of course Jean. I chose not to conflict with Vicky’s birthday, and as the 21st was the only other Saturday available, Jean has from now on to share her birthday with our anniversary. All good.

From the Skylon we went into Niagara Falls. Specifically, Margaritaville. Bad idea. We chose a night where two other wedding parties were in, and 50% of the bar staff had called in sick. End result, Nikki, still wearing her wedding dress, had to wait at the bar for 45 minutes before being served. Really, a woman in an actual wedding dress should get a little priority, don’t you think? This kind of put a dampener on the festivities, so we slid next door to the adjoining hotel instead. It had a bar. A bloody expensive one, but at least we could get served.

A few drinks later the night was over and we all slipped back to our rooms. There was no stitch ripping. There was sleep. Followed the next morning by a full fried breakfast with the family before we all wound our weary ways home, Nikki and I electing to crash on the couch and head off on honeymoon the next morning. Honeymoon being a 5,381km road trip, we wanted to be fresh. Our thinking was this: If we can survive a two week road trip, stuck in a car together, then we are going to be fine.

We not only survived it, we enjoyed it. Taking in Quebec, Montreal, and the joys and sights of New Brunswick, Nova Scotia and Cape Breton we saw a little of everything that makes the eastern Canadian seaboard so beautiful. But that, as they say, is another story. This one is over and in closing, I have only one thing to say. Happy Anniversary, my love.

Elections: An Inside Story

The 2007 provincial election was a lot of fun for me. As we are rapidly approaching another election I thought an insight behind the scenes could be interesting. After being duly sworn in in August 2007, I and my IT Coordinator colleagues went through some intensive residential training before being released back into our respective communities. Shuffling back home with our 600 page manuals, we were tasked with managing the electoral database, computer systems, security, and the data entry teams for our respective Returning Offices. In my case, that meant the Welland Riding, at the Returning Office on Hagar Street.

Here are some bullet points.

Ontario is broken down into 107 Ridings, Welland being one. Multiply everything from here on by 107 and you begin to get some idea of the sheer scale of a provincial election. And Ontario is only one Province. Think Federal…

In Ontario alone the Electoral database contains over 8.3 million names, addresses and dates of birth. 82,537 of them lived at that time in the Welland Riding. Since the last election people have moved, died, married, divorced, and come of age. New streets and subdivisions have been built, demolished, renamed or merged. Boundaries have moved. All this needs adding, updating, verifying, and cross-checking. Electors then need to be allocated to polling stations and voting cards must be issued. 12 hours per day, 7 days per week, I and my team worked diligently for two months to get as much done as we could in that time and fix some of the problems we encountered. Data entry was a moving target, the forms change several times at each stage of an Election. They did extremely well and I was very proud of them. Thanks, guys.

I trained the management team and data entry staff on the computer systems, made sure everything was hooked up and kept working, monitored security and oversaw data entry, as well as verifying and reporting back to Elections Ontario, liaising with candidates and printing out the actual ballots. Beyond my scope, all field revision staff and more than 1000 polling day officials plus emergency standbys were trained in shifts, including weekends and evenings.

2007 Election Ballots ready to rollOver 70 venues played host to 283 polling stations. Leases must be signed for each. All need insurance. Furniture. Staff. Training manuals, ballot boxes, maps, direction signs, braille guides, magnifying lenses, sealing envelopes and stationery, toiletries…The simple truth is the logistics involved are phenomenal. From the first delivery truck to the last that collects everything for return to Toronto, this is one hell of a roller coaster ride.

Advance Polls were open at 7 locations for 13 days. Over 100,000 Ballots were secured in my locked office, one per Elector (you are not a Voter until you have actually voted). Every sequentially numbered piece of paper had to be signed and accounted for both in, out and on return to the building on Election Day. Times two: We had a referendum, so double the ballots. And don’t get me started on the amount of printing we did. Daily reports, internal memos, bulletins, candidate materials, Lists of Electors…not including what was farmed out locally. Two printers went through 7 cartridges between them and a small forest of paper.

If you wondered why you didn’t vote where you used to vote, here’s your reason. Elections Ontario Geography Division works year round to keep their maps up to date, right down to house and lot numbers for every street and road. Polling boundaries are allocated by population density. As population density changes, so do the boundaries. We aim for an optimal 350 electors at each polling station. That’s a manageable number for officials and venues, and you don’t have to queue around the block as you would if there were 3,500 instead. If a new condo or subdivision was built, that may get you bumped into the next polling station over, to balance the numbers as best we can. Balancing the numbers and allocating electors to polling stations was another job for my team and I. Blame me, I verified the data. I crunched the numbers. I allocated. I sent out the voting cards.

On Election Day everyone is at battle readiness. From 6:30 a.m. the polling stations are preparing. All are coordinated through the Returning Office and checked off on a screen as they announce they are ready to open the doors. We have teams of trained standbys on call to cover any last minute staffing problems: If we don’t have a full staff we cannot legally open the doors. Tension mounts as drivers are despatched to ferry replacement staff around the region as needed. Eventually, we have green lights across the board. We’re ready. And the doors open.

Calls come in throughout the day as issues arise. People go to the wrong polling station. Some are not on the voters list. Some live in Windsor but want to vote here. Some didn’t bring their voters card and have to be looked up in the huge Provincial electoral list printout which each polling station was issued with. Some didn’t even bring their ID and are turned away. Why? Because every year some people try to vote at multiple locations, and we’re ready for that, too. Everything has been prepared for, as much as humanly possible. The day winds on and we weather the storm, running on pure adrenaline. By the end, we’re all dead on our feet. But when the polls close, that is when it gets really interesting.

The ballot boxes are locked, tagged, and thrown into vehicles before everyone heads back to base at top speed. In case you ever wondered why it is called the Returning Office, now you know. All ballot boxes return here. The polling station staff can go home now, their work is done. Most, however, stay for the main event. The count.

Ballot box seals are confirmed untampered, then passed to waiting teams of ballot counters. Each ballot in each box is counted and results tallied and totalled. That box is passed to another team, and they recount it. If the numbers match, it is considered a good count and they go to the next box. If not, they do it again. And again, if necessary.

Once verified, the counts are passed to the Results Entry team that I hand-picked. Five individuals, their job is to enter these numbers to a database and cross-check until all polling stations and their counts are accounted for. We have our own dual-entry verification process, and I check the numbers myself for triple-redundancy. If the numbers add up, we move on. If not, we do it again. And again.

While we were collating the early counts I had to physically throw an over-inquisitive journalist out of my office. He was lucky I was in a good mood, I could have had him arrested. Literally. I considered it. The candidates representatives and every media outlet in the region were on the phones every few seconds. Everyone wanted an early indication of how things were going. The runners were dashing backwards and forwards with slips of paper. Ballot boxes and ballots were flying around like an explosion in a paper factory. The place was generally in quietly frantic uproar. Organized chaos.

Instead, I locked the office door and only let in the runners bringing me the results, after having given strict instructions not to speak to or even glance at any of the massed journalists. As fast as counts came in they were entered, checked and rechecked until all polling stations but one were accounted for: The ballot counters couldn’t agree and were on their fourth recount. And that’s fine. We want it to be right. And, eventually, it was. We were there until 1:30 a.m. before I could confirm the final results and pass them to the Returning Officer, who announced the initial results to the waiting media and assembled election workers.

The next day, per election rules, we did another recount to confirm the preliminary results. I am pleased to say they matched exactly, well done my team. The official results were announced at 1:00 p.m. that day and were co-signed into the history books by the Returning Officer and I. Peter Kormos had won by a clear margin.

Post-election clean up takes another couple of weeks, give or take. It involves taking all the issues encountered on Election Day (people who had died, immigrated, emigrated, married, moved or come of age during the election, for example) and updating the electoral database one final time before uploading it to Elections Ontario on Rolark Drive, a task which is done in every Riding across Ontario as the closing act of an election.

And then the trucks arrive. The furniture is returned first. Most of it was on loan or hired locally. The tables and chairs, the desks and kitchen equipment. The computer equipment goes into a specially built trunk, roughly ten feet by four by three. All the data entry workstations, the laptops, the printers, the cabling, the manuals, the network equipment. The equipment fills the trunk neatly: It was custom-built to fit neatly. The trunk is locked one last time by me, and the driver signs for trunk and key before all three go up the loading ramp together. All that equipment still contains software and confidential information which needs to be securely wiped when it gets back home.

But that is a job for someone else. My job is done. Time for me, too, to go home.

New content added to the web site

Wow! I finally got around to doing it!

Been so busy over the summer, with my day job and weekend work shooting weddings and such that I haven’t added anything to either this blog or the web site in quite some time. Well, today that changed.

I’ve added a new section to the site which features some of my Photoshop work. I called it Before and After, because it features a selection of images showing the original photos and how they looked when finished. A slider overlay lets you compare the two on top of each other. Pretty nifty. I may expand this section, as there are many good photographers, and there are many good Photoshop artists, but for some reason the two skill sets come together rarely. I think I may be on to something here, especially when I also have the skills to put finished artwork on to a wall mural, car decal or coffee table photo book. Which brings me nicely to the second thing I added today…

I’ve added a selection of photos from a wedding I shot in June (thanks to Aaron and Kat for their permission) to a new page in the Photography section, which can be found HERE. Click any image to see it closer. I shot over 700 photos that day, and as you can imagine they took some time to work through. These are some of my personal favourites. I also made a photo book for the happy couple, and hard and soft covers are available for viewing or purchase using the links below. When I gave the newly-weds their hardcover photo book I also presented them with a framed 16 x 20 poster of them walking smiling back down the aisle. The poster has already been given pride of place on their main wall. I know, because they sent me a photo of it.

It’s been a busy summer. Nice to have time to get back to what passes for normal around here. Now, I probably should get to work on my own wedding photos, it’s only four weeks to our first anniversary…

Hardcover: http://blur.by/1uoN5p8     |     Softcover: http://blur.by/1qFZeCs

Yuk It Up, Go On…

OK, so who wants to laugh at this ageing techie?

I decided that yesterday would be the day I gave my 32Gb iPhone a much needed clean up. With less than 1Gb free space remaining, I need to give myself some breathing space. So, I import all the photos and videos from the iPhone  into a ‘dump’ folder I made on my desktop, which I use for just such purposes, then I wiped the phone. OK so far. 15Gb now free and hundreds of photos and videos to wade through later.

Then, two days later, I find that somehow that dump folder does not contain all the things I copied over from the iPhone. Not sure how it happened. These are personal files, just snaps for the most part, so I wasn’t perhaps as careful as I should have been. Whatever happened, the end result is that none of the videos and many of the photos were simply not there. I’m not going to blame the computer. I’m going to blame the user. Whatever I did, it was what my geek friends and I would term an epic fail. Still, I’m not beaten yet. Far from it. We have plans for this scenario.

phoneSituation: The iPhone is empty. None of my iPhone backups have that material, because I cleared those out as well during my purge. Well, I don’t need it any more, right? I have copied everything to the computer for safe keeping! Except…the desktop folder doesn’t have it and, of course, like a good little techie I have emptied my recycle bin. Bum. I’m still not beaten yet!

Good job I have File History configured and turned on… I am going to thank myself for being sensible enough to use this fantastic feature, and be grateful to Microsoft for adding it to every version of Windows since version 7. With File History, your documents, desktop files, Libraries and any other folders you want are monitored and backed up to a location of your choice. More, any changes to those files are also backed up. What does that mean? Imagine you wrote an essay or a spreadsheet, then made changes and wanted to go back seven versions to the original draft or layout. That’s why it is called File History. You can keep as many versions as you want, automatically. So…

I just rolled back a couple of days and found the original files that were on the desktop immediately after I imported them from the phone. All the photos and all of the videos are there, happily waiting to be restored to their original location. Two clicks and two minutes later, I’m sitting watching one of the videos that would otherwise have been gone forever. Nothing missing. No damage. No harm, no foul. In this instance, Microsoft came through and delivered exactly what they promised, right when it was needed. They don’t get enough praise for that. So from me to Microsoft, well played, Microsoft, well played indeed.

Time to go. I have a whole bunch of photos and videos to wade through.